According to HubSpot, in 2022, the creator economy market was valued at $104.2 billion, double its value since 2019! Our question is… is it here to stay in 2023?

In today’s world, influencers are significantly shaping the social media landscape and defining the content we view on a day-to-day basis. They are becoming an increasingly valuable medium for brands to connect with consumers.

For content creators, staying updated with the latest trends and shifts in the creator industry is always important. Here are some key trends creators should watch for in 2023.

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1. The Push to “BeReal”

After witnessing BeReal’s success in the past year, 2023 will continue to bring a greater demand for unpolished authenticity from content creators. This will include unfiltered content, more diversity in whom brands choose to represent them, and more affinity from creators talking about products or brands. As content creators, it’s their responsibility to create content that is truthful, transparent, and trustworthy.

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2. The Need for Curation

With the abundance of content creators, sponsored advertisements, and more, many users feel overwhelmed by this surplus of content. Customers demand more curated content, as FastCompany put it, causing the rise in the “curation economy”. This means content creators and brands should look into becoming more specialized and tailored in their content creation, finding a niche, and creating more engagement and loyalty within that segment.

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3. The Expansion of Video Content

Video content has grown in popularity for a while now, and 2023 is set to see an even greater expansion. From social media platforms to streaming services, video is becoming the dominant form of content whether in a short (Reels, Stories, Tiktok etc) or long format (video-streaming, vlogs etc). However, it’s no longer enough to create any video. To stand out, content creators must focus on creating high-quality, engaging, personalized video content.

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4. The Rise of Live Streaming

In 2023, live streaming will be bigger than ever! With the greater demand for transparency and authenticity, live streaming allows content creators to connect with their audiences more authentically. Furthermore, creators and brands can use live streaming to increase engagement and conversions rates of their followers and fans while earning revenue via live shopping efforts and more.

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5. The Focus on Sustainability and Social Responsibility

Sustainability and social responsibility are becoming increasingly important for both consumers and brands. In 2023, content creators will need to focus on creating content that highlights these issues and encourages audiences to take action. Whether it's through creating educational content or partnering with organizations that support sustainability and social responsibility, it’s important creators show their commitment to these issues.

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These trends are set to shape the world of content creation in 2023. From being real to focusing on sustainability, it’s essential for content creators to stay ahead of the curve and continue engaging their audience in 2023!

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